Premiere Anaheim is part of the Informa Markets Division of Informa PLC



Discover the excitement of Premiere Anaheim - The Ultimate Beauty Experience, for professionals and students across all sectors of the industry. Attendees will learn from renowned beauty experts, network with industry pros, see the latest trends and shop the hottest brands - all under one roof.


We offer three price tiers for professionals and students.  The earlier you buy the more you save!

Early Bird Special: through March 3rd

Professional = $65
Student/School = $50

Advance Rate: March 4th - April 1st

Professional = $85
Student/School = $70

Show Rate: April 2-3

Professional = $115
Student/School = $100



World-class education and stage demos complimentary with your show pass


Shop the hottest brands in beauty


Network with other professionals, influencers, educators and brands


Premiere Anaheim welcomes beauty industry professionals and students enrolled in beauty schools.  The event is not open to the general public. To maintain an event that is focused on business and education for beauty professionals and exhibiting brands, we do not allow family members, friends or anyone under the age of 16, including infants, to attend.

Verification of credentials is required for all attendees at the point of registration. To verify your involvement in the beauty industry, vist the registration page and select "need verification code".  You will be directed to a form to fill out and then emailed a verification code to use for purchasing your show pass. Once you receive your verification code act fast to take advantage of Early Bird and Advance Rate prices.


  • Licensed Professional: photo of license
  • Salon Owner: Business license
  • Non-Licensed Professional: Documentation showing role in the industry. Such as business card, letter of employment from employer, along with the website of the employer to ensure they are in the beauty industry
  • Makeup artist or Braider: social media, photos of their work
  • Barber: business name and card, a letter from the shop owner


Premiere Attendees say that our education is the #1 reason to attend, and we agree! Take advantage of 255+ complimentary classes, plus hands on workshops at reasonable prices, to take your artistry to the next level.  Premiere partners with some of the best educators and brands across all sectors of the beauty industry to bring you a world-class education experience.


Enter Premiere’s Hair, Nail, Makeup and Barber competitions to show off your artistry for a chance to win cash, prizes and industry recognition.