Premiere Anaheim is part of the Informa Markets Division of Informa PLC




Premiere Anaheim is located at the Anaheim Convention Center - North Hall. 800 W. Katella Avenue, Anaheim, CA 92802.

We're thrilled to announce that we will be back in Anaheim for Premiere on February 23-24, 2025!

Premiere has partnered with onPeak to provide you with hotel options for your trip to Anaheim at a reduced rate. Please click here to book your room.

Premiere provides exclusive discounts with select airlines, including Delta and United Airlines. We also offer car rental discounts. For further details, please visit our dedicated travel page.

Various food and beverage options are available on-site, including the Premiere Café on the show floor. 

Attendees may receive discounts at select restaurants and attractions around Anaheim with their show credentials. Click here to see a list of participating locations and learn more about the "Attendee Perk Pass" program. 

All attendees, models, and exhibit staff must be over the age of 16.

Parking information can be found here.

The convention center offers complimentary Wi-Fi in common areas only. If you require Wi-Fi in the exhibit halls, it is available for purchase through Smart City. 

Pets are not allowed; however, services animals are permitted.

Yes, you can leave the show floor and re-enter later the same day. To ensure a smooth re-entry process, make sure you receive a hand stamp upon exiting. When you return, present your hand stamp, or have your ID ready along with your digital show pass badge for re-entry. This will help validate your previous entry and facilitate a seamless re-entry experience.

Your digital badge will only be scanned once and will be flagged when scanned a second time to maintain the security of the event.

The hand stamp serves as proof of entry to the show and ensures a smooth re-entry process. 

In case you don't receive a hand stamp upon exiting, please make sure you have your ID ready along with your show pass for re-entry. Our staff will request your ID to validate your entry.

If you have a valid hand stamp, there is no need to present your ID for re-entry. However, if you did not receive a hand stamp, it is essential to have your ID ready along with your digital show pass badge at entry.

Please contact one of our qualified Customer Experience Agents who will be happy to assist you! Please call 800-335-7469 or email [email protected].


Premiere is open exclusively to members and students of the professional beauty industry. Verification of credentials is required for all attendees. Eligibility requirements can be found here.   

Premiere Anaheim 2025 show passes are not yet available. Please be sure to sign up for our emails to receive updates. Click here.


Premiere Anaheim 2025 show pass pricing is not yet available. Please be sure to sign up for our emails to receive updates. Click here.


A list of exhibiting brands can be found on our digital directory – coming soon.

The 2025 show preview with class descriptions and additional information is not yet available. 

Online registration is available throughout the duration of the show and show passes will be available day of. Prices do increase on show site, so we encourage attendees to purchase their show pass beforehand for the best deal! Workshops and competitions have limited capacity and are sold based on availability.

Premiere Anaheim is paperless! Your phone is your show pass – additional instructions will be provided in your email confirmation. 

To purchase your show pass, go to the email you received containing your access code and click on "Click here to proceed with your order." If you're having trouble locating the email, search your inbox for "EventsPass."

Yes, our registration team will be available on-site to assist.

Educational sessions are free with the purchase of a show pass. Workshops are an additional fee.  

Workshops can be added on when purchasing your show pass.

You can register for competitions while purchasing your show pass.

Additional competition information will be available closer to the show. 


Premiere Anaheim 2025 exhibit hall hours are not yet available.


Move-in and move-out hours will be released closer to the show. 

You can fill out an Exhibitor inquiry form here. Please note, 50% deposit is required upon receipt of booth contract.

For additional information on exhibiting at Premiere Anaheim, please click here.  

A 50% non-refundable deposit is required with the contract.

Premiere has provided promotional graphics for exhibitors to utilize. Assets and additional information can be found in our exhibitor marketing kit.

Premiere offers marketing and sponsorship opportunities to help increase brand awareness and direct traffic to your booth on-site. Please contact your sales manager for additional information. 

Yes, the North Hall at the convention center is carpeted and does not require additional flooring, 

Electricity is not included in your booth rental but can be ordered through GES. 

No, Wi-Fi is not included in your booth rental, but can be ordered from Smart City. Plese click here to order.

Yes, through LeadGen. LeadGen is the EventsPass lead retrieval app that allows you to scan attendee tickets and save registration data to your own leads database. 

Additional information on lead retrieval will be provided 30 days prior to move-in.

Full-time employees of the exhibiting company can set up their own booth but motorized tools require labor from GES.

Exhibitors may unload their own vehicles provided they do not use any material handling equipment such as forklifts, pallet jacks, flatbeds, etc. 

A booth confirmation will be emailed to you 60 days prior to the show. If you do not receive a confirmation, please contact our Customer Service Team at 800-335-7469.

Through EventsPass. A password and link to register will be emailed to you 30 days prior to the show.

Exhibitor credentials are DIGITAL only and will be available 30 days prior to the show. A password and link will be emailed to you from our registration partner, EventsPass.

A designated self-unloading area will be provided. Instructions will be published in the service manual.

All exhibitors are responsible for hiring their own models. A list of available modeling agencies can be found in our Services Kit.


To provide attendees with the following:

  • Content that is forward-thinking, relevant, and actionable

  • Emerging trends, concepts, solutions, and best practices that may be immediately implemented

  • Knowledge to develop growth initiatives and become a catalyst for innovation 

Beauty industry professionals and exhibitors are eligible to present an education session. However, the Premiere team will consider proven experts operating from outside the beauty industry on a case-by-case basis.

For questions about eligibility, please contact [email protected].

Speaker applications for Premiere Anaheim 2025 are not yet open.

You will need to provide the following information:

  • Contact details including name, job title, company affiliation, mailing address, email address, and telephone number.

  • Brief bio in paragraph format

  • Session title 

  • Five learning objectives that will explain what you are looking to deliver to attendees

  • Past speaking experience

Premiere has provided promotional graphics for educators to utilize. Assets and additional information can be found in our educator marketing kit.

Education sessions are limited to a maximum of two co-presenters. Panel discussions can accommodate up to three panelists, plus a moderator. 

Each speaker is provided with three staff badges, one 60-minute classroom presentation time, and basic audio visual (screen and a/v stand).

Most education sessions and panel discussions at Premiere are not recorded.

Speakers are encouraged to provide approved handout materials to attendees. Speakers may distribute hard copies in the sessions at their own expense.

Sales are not allowed in the session rooms. DVDS and education books may be sold at the discretion of Premiere.