Premiere Anaheim is THE professional beauty event serving the Southern California market. The Premiere Shows' events are the nation’s leading network of beauty industry events, matched with world class education from top beauty brands and renowned educators. Premiere welcomes all representatives of the professional beauty industry to meet with top brands from around the globe, get hands-on education, shop, connect with their community, and stay up to date with the hottest trends in the business. Premiere exhibitors are guaranteed to meet decision-makers from every area of the beauty industry on an exhibit floor designed to bring the beauty community together to learn, buy, and connect.
The Premiere Shows' events are part of Informa Markets’ growing U.S. beauty portfolio, recently joined by Cosmoprof North America in a historic partnership, along with the Professional Beauty Association, to better serve the beauty industry. This partnership also includes PBA's long-standing ISSE event in Long Beach, CA being blended into Premiere Anaheim - creating a must-attend event for beauty professionals in the Southern California market and beyond.