Welcome to Premiere Anaheim
Premiere Anaheim is the West Coast's premier destination for beauty professionals looking to stay ahead of what's next. Bringing together top brands, educators, artists, and industry leaders across hair, nails, skincare, barbering, makeup, and wellness, the show is where innovation, education, and community come together. Discover the latest trends, shop exclusive show deals, experience hands-on education, and build meaningful connections that help grow your career and business. Whether you're an experienced professional or just beginning your journey, Premiere Anaheim is where the beauty industry comes together to learn, connect, and be inspired.
2027 Highlights
Discover What's New in 2027

For the first time ever, SalonCentric is bringing their leading education and show pass sales to Premiere Anaheim!
PARTICIPATING BRANDS:
Biolage | Bumble and Bumble Kevin Murphy | Mizani | Moroccanoil Pureology | QOAT | Quality Touch Surface Hair | UNITE Haircare
EDUCATORS TO SEE:
Ashlee Norman | JuanCarlos Zazueta Torres | Alfredo Lewis | Philip Wolff | Zach Mesquit | Brandi Holdaway | Carmen Waltz | Hailey Hodapp | Tippi Shorter
Every Beauty Category, At Every Show!
Discover a dynamic mix of exhibiting brands and education spanning a wide spectrum of industry categories, including:
Who Should Attend
Premiere Anaheim welcomes beauty industry professionals and students enrolled in beauty schools. The event is not open to the general public. To maintain an event that is focused on business and education for beauty professionals and exhibiting brands, we do not allow family members, friends or anyone under the age of 16, including infants, to attend.
2027 Featured Brands
Students, Your Future in Beauty Starts Here
The 2027 Suite Relief Scholarship Program
Sponsored by My Salon Suite and Premiere, administered by PBA Charities

The My Salon Suite – Suite Relief Scholarship Program is partnering with Premiere Anaheim and PBA to offer students complimentary admission to Premiere Anaheim, February 7–8, 2027, at the Anaheim Convention Center. This scholarship gives aspiring beauty professionals the opportunity to explore one of the industry’s leading events, discover the latest trends and innovations, connect with industry experts, and find inspiration for their future careers.
Application Deadline: November 16, 2026
2027 Featured Educators
Stay Connected
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