Welcome to Premiere Anaheim
Now in its fourth year, Premiere Anaheim is the go-to event for beauty professionals on the West Coast. Designed for those serious about their craft, this event brings together top brands, educators, and influencers across the worlds of hair, nails, skincare, barbering, makeup, and wellness. It’s where you’ll spark new inspiration, discover trending techniques, shop exclusive deals, and connect with a growing community of pros ready to level up. Whether you're seasoned in the industry or just getting started, Premiere Anaheim delivers hands-on education, career-building opportunities, and the energy of a show that's only just beginning to make its mark.
2026 Highlights
New for 2026

Anastasia Soare on Main Stage + Book Signing
Exclusive conversation with Anastasia Soare plus book giveaway for early attendees.

The Salon at Ulta
Stop by The Salon at Ulta Beauty inside the Premiere Experience Lounge for fun activations like brow services & more!

Shop The Value Center
for Pros
More shopping. More products. More deals.
We’ve expanded The Value Center for Pros!

Introducing the
Demo Stage
Up-close demonstrations from top brands, educators, and influencers—live on show floor.
Recapping Premiere Anaheim 2026

The 2026 Show Preview delivered an exclusive look at the year ahead, featuring 180+ educational classes, a powerful lineup of 115+ educators and influencers, and new ways for beauty pros to sharpen their skills. With 120+ exhibiting brands sharing emerging trends, must-have products, and industry-shaping insights, professionals and students alike had the opportunity to grow, connect, and elevate their craft at Premiere Anaheim.
Every Beauty Category, One Destination!
Discover a dynamic mix of exhibiting brands and education spanning a wide spectrum of industry categories, including:
Who Should Attend
Premiere Anaheim welcomes beauty industry professionals and students enrolled in beauty schools. The event is not open to the general public. To maintain an event that is focused on business and education for beauty professionals and exhibiting brands, we do not allow family members, friends or anyone under the age of 18, including infants, to attend.
2026 Featured Brands & Educators
Stay Connected
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