Premiere Anaheim is the West Coast's premier destination for beauty professionals looking to stay ahead of what's next. Bringing together top brands, educators, artists, and industry leaders across hair, nails, skincare, barbering, makeup, and wellness, the show is where innovation, education, and community come together. Discover the latest trends, shop exclusive show deals, experience hands-on education, and build meaningful connections that help grow your career and business. Whether you're an experienced professional or just beginning your journey, Premiere Anaheim is where the beauty industry comes together to learn, connect, and be inspired.

Premiere Anaheim welcomes beauty industry professionals and students enrolled in beauty schools. The event is not open to the general public. To maintain an event that is focused on business and education for beauty professionals and exhibiting brands, we do not allow family members, friends or anyone under the age of 18, including infants, to attend.