This site is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa logo

SEE YOU NEXT YEAR: February 7-8, 2027 💫

Welcome to Premiere Anaheim

Now in its fourth year, Premiere Anaheim is the go-to event for beauty professionals on the West Coast. Designed for those serious about their craft, this event brings together top brands, educators, and influencers across the worlds of hair, nails, skincare, barbering, makeup, and wellness. It’s where you’ll spark new inspiration, discover trending techniques, shop exclusive deals, and connect with a growing community of pros ready to level up. Whether you're seasoned in the industry or just getting started, Premiere Anaheim delivers hands-on education, career-building opportunities, and the energy of a show that's only just beginning to make its mark.

2026 Highlights

120
Exhibiting Brands
180
Educational Classes
115
Educators & Influencers
2
Full Days Of Networking

New for 2026

Anastasia Soare on Main Stage + Book Signing
Anastasia Soare on Main Stage + Book Signing

Exclusive conversation with Anastasia Soare plus book giveaway for early attendees.

The Salon at Ulta

The Salon at Ulta

Stop by The Salon at Ulta Beauty inside the Premiere Experience Lounge for fun activations like brow services & more!

Shop The Value Center for Pros

Shop The Value Center
for Pros

More shopping. More products. More deals.
We’ve expanded The Value Center for Pros!

Introducing the Demo Stage

Introducing the
Demo Stage

Up-close demonstrations from top brands, educators, and influencers—live on show floor.

Recapping Premiere Anaheim 2026

2026 Show Preview

The 2026 Show Preview delivered an exclusive look at the year ahead, featuring 180+ educational classes, a powerful lineup of 115+ educators and influencers, and new ways for beauty pros to sharpen their skills. With 120+ exhibiting brands sharing emerging trends, must-have products, and industry-shaping insights, professionals and students alike had the opportunity to grow, connect, and elevate their craft at Premiere Anaheim.

Who Should Attend

Premiere Anaheim welcomes beauty industry professionals and students enrolled in beauty schools. The event is not open to the general public. To maintain an event that is focused on business and education for beauty professionals and exhibiting brands, we do not allow family members, friends or anyone under the age of 18, including infants, to attend.

Let's Get Social

Stay Connected

Join our email list to receive attendee updates, announcements, and the latest show info straight to your inbox.