Why Exhibit

Make Your Mark on the West Coast!

For over 30 years, Premiere has set the standard for industry tradeshows. Our success is driven by the diverse range of attendees and the overall experience we create, but most importantly, it’s fueled by dedicated exhibitors like you.

In a region renowned for beauty innovation and wellness, Premiere Anaheim is the ultimate opportunity to connect with the industry's biggest names and influencers.

Premiere Anaheim delivers unmatched business opportunities!

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Premiere Anaheim Highlights

11600

Attendee Visits Over 2 Days

80%

Make Purchases on the Show Floor

69%

Of Attendees are Final Decision Makers

55%

Made Purchases over $250

Premiere Can Help You Reach Your Business Goals.

BUILD BRAND RECOGNITION WITHIN THE BEAUTY INDUSTRY
Gain recognition with beauty professionals, expand your reach to new buyers, meet the next generation of professionals, and establish brand loyalty to become a key industry player.

DRIVE IMMEDIATE PRODUCT SALES
Take advantage of our cash-and-carry show floor and interactive demonstrations to generate instant sales right from your booth space.

CONNECT WITH QUALIFIED PROFESSIONALS
Engage with high-caliber beauty professionals from around the globe, including cosmetologists, barbers, makeup artists, lash techs, estheticians, nail artists, and salon and spa owners.

EDUCATE PREMIERE ATTENDEES
One 60-minute classroom time, valued at $800, is included with your booth commitment, subject to availability. Educate Premiere attendees on your brand’s products or techniques in an intimate classroom setting to foster personal connections and drive traffic to your booth.

FIRST LOOK AT PREMIERE
"First Look" is an exciting launchpad for emerging brands making their debut in the tradeshow scene. Curated to inspire discovery and innovation, this dynamic space offers fresh talent a powerful platform to shine—at a fraction of the usual cost. To learn more please reach out to our Sales Team

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Trusted by the Leading Names in Beauty

Be a Part of The Largest Professional Beauty Event

Premiere Anaheim attracts a high-quality, diverse, and international audience. It offers a unique opportunity to connect with global beauty professionals, making it the perfect place to launch products, educate, build loyalty, and successfully enter the beauty market.

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Hear From Past Exhibitors

"Our booth attracted a diverse audience of nail technicians from across the country. Engagement was high, and we were impressed by the number of new brands exhibiting and the outstanding booth designs." ”

– LECHAT

“The Premiere show has been amazing! Attendance has been excellent and consistent across the two days - a true testament to the efficiency of Premiere's planning. We've had visitors come to our booth who knew that we were exhibiting thanks to the pre-event marketing, which has resulted in genuine inquiries. The Premiere staff have been very efficient throughout the process, and we are already looking forward to the next exhibition."

– Michael Wensley, Tradeshow & Event Supervisor, ÉMINENCE

“Premiere consistently crafts industry events that not only attract our target audience but also foster an atmosphere conducive to meaningful connections and fruitful collaborations. From the pre-event marketing to the on-site communication and personalized service, Premiere ensured that our participation was a resounding success."

– Deliah Rose, Director of Marketing, SKINSCRIPT

“As always, our experience was outstanding, with elite attendees actively seeking collaborations to advance their businesses and cultivate lasting, mutually advantageous connections. We eagerly anticipate returning annually to foster existing partnerships and cultivate new ones."

– Ben Najar, Show Production Coordinator, FARMHOUSE FRESH®

Additional Exhibitor Opportunities

BECOME A SPONSOR
Stand out at the show—don’t just exhibit, make an impact. Premiere offers a variety of digital and on-site sponsorship opportunities to elevate your brand visibility and drive traffic to your booth.

CAPTURE LEADS & GROW YOUR DATABASE
Take advantage of our powerful lead capture tool, available through our registration platform for an additional fee. Scan attendee badges and effortlessly capture and store valuable registration data directly into your own database—enabling more efficient follow-ups and maximizing your ROI.

SPONSORSHIP OPPORTUNITIES